Marketing-Cloud-Account-Engagement-Specialist Test Lab Questions & Marketing-Cloud-Account-Engagement-Specialist Latest Test Sample

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: It measures your knowledge of finding difference between an Email and an Email Template. The topic also points out different capabilities and use cases for email. You also encounter question about distinguishing between the metrics collected in Account Engagement email reporting.
Topic 2	Administration: It explains how to create, edit, and map fields. The topic also focuses on relationship between Account Engagement and Salesforce. Lastly, the topic discusses the capabilities of the Account Engagement Recycle Bin.
Topic 3	Lead Management: The capabilities of page actions, segmentation rule, and completion action are discussed in it. The topic also dives into the components and use cases of an automation rule. It also explains what a Score and Grade measures. Identification of the capabilities and use cases of custom redirects is also discussed in this topic.
Topic 4	Account Engagement Forms, Form Handlers and Landing Pages: The topic focuses on interpretation metrics, use cases, and the capabilities of Account Engagement forms. Furthermore, the topic explains use cases and interpretation of reporting metrics for landing pages.
Topic 5	Visitors and Prospects: Relationship between visitors and prospects and usage of Prospect Audits to apply apply the appropriate plan of action are sub-topics of this topic.

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q111-Q116):

NEW QUESTION # 111
Identify three webinar connectors for Marketing Cloud Account Engagement

A. WebEx, JoinMe, GoTo Webinar
B. Zoho, WebEx, ReadyTalk
C. Adobe Connect, Lync, BlueJeans
D. ReadyTalk, GoTo Webinar, WebEx

Answer: D

Explanation:
Marketing Cloud Account Engagement has native webinar connectors for ReadyTalk, GoToWebinar, and WebEx. These connectors allow you to sync webinar data with Marketing Cloud Account Engagement and use it for segmentation, automation, and reporting. You can also create webinar campaigns in Marketing Cloud Account Engagement and track the registration and attendance of prospects

NEW QUESTION # 112
How many times does a segmentation rule run?

A. Once, as soon as the user completes the rule creation process.
B. As many times as the user specifies when they create the rule.
C. Continuously, whenever new prospects are created.
D. Up to five times., as long as the user enables the repeat setting.

Answer: A

Explanation:
A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule runs only once, as soon as the user completes the rule creation process. The rule will not run again, unless the user manually re-runs it or schedules it to run at a later date. A segmentation rule does not run continuously, up to five times, or as many times as the user specifies when they create the rule1. Reference: 1: Segmentation Rules

NEW QUESTION # 113
A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?

A. Segmentation rules are used to segment prospects based on their activities and demographic data.
B. Segmentation rules are used to assign prospects to users in Salesforce.
C. Segmentation rules are used to score and grade prospects.
D. Segmentation rules are used to create new forms for prospects to fill out.

Answer: A

Explanation:
The option that accurately defines the capabilities of a segmentation rule is that segmentation rules are used to segment prospects based on their activities and demographic data. A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule can be used to create dynamic lists, add prospects to campaigns, or apply tags or completion actions. Segmentation rules are not used to create new forms, score and grade prospects, or assign prospects to users in Salesforce, as these are different functions that require different tools1. Reference: 1: Segmentation Rules

NEW QUESTION # 114
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?

A. Email template with a form embedded into the HTML
B. Landing page without a form
C. Landing page with a form
D. Landing page with a form handler

Answer: B

Explanation:
Explanation
A landing page without a form is the Marketing Cloud Account Engagement asset that an administrator would create to advertise an upcoming event's schedule without requesting information from those who visit. A landing page is a web page that can display any content, such as text, images, videos, or links. A form is a web element that can collect information from visitors, such as name, email, or preferences. A landing page with a form, a landing page with a form handler, or an email template with a form embedded into the HTML are not suitable for advertising an event's schedule without requesting information, as they all involve forms that require visitor input3. References: 3: [Landing Pages and Forms]

NEW QUESTION # 115
What does Marketing Cloud Account Engagement sync first with Salesforce?

A. Leads
B. Contacts

Answer: B

Explanation:
Marketing Cloud Account Engagement syncs first with contacts in Salesforce. Marketing Cloud Account Engagement and Salesforce work together to keep data aligned between the two platforms. Some of the data that syncs bi-directionally are leads, contacts, and campaigns. Some of the data that syncs one-directionally from Salesforce to Marketing Cloud Account Engagement are accounts, opportunities, and tasks. By default, when Marketing Cloud Account Engagement syncs a prospect, Marketing Cloud Account Engagement looks for contacts with a matching email address as first priority. If it doesn't find any, it will look for a matching lead to sync with. If it doesn't find one of those, either, it will create a lead. This ensures that Marketing Cloud Account Engagement does not create duplicate records in Salesforce. You can also configure Marketing Cloud Account Engagement to create contacts or person accounts instead of leads, depending on your preference. For more details -> 678910

NEW QUESTION # 116
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Marketing-Cloud-Account-Engagement-Specialist Test Lab Questions & Marketing-Cloud-Account-Engagement-Specialist Latest Test Sample

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Marketing-Cloud-Account-Engagement-Specialist Latest Test Sample, Marketing-Cloud-Account-Engagement-Specialist Reliable Test Voucher

Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q111-Q116):

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